The hotels are a popular stop on the drive between Las Vegas and California. It is named after the Primm family, benefactors of the hotel and casino properties by Ernest and Gary Primm. They are owned and operated by Affinity Gaming.
Primm Valley Casino Resorts (formerly known as Primadonna Casino Resorts) is a group of three hotel-casinos in Primm, Nevada, along Interstate 15 at the California state line.